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Instant photo sharing isn’t just a small upgrade to your photography service. It creates a “wow” moment for guests and elevates the overall event experience. It also encourages social sharing, boosting visibility for brands and events.
When you bring that much additional value to your clients, you should charge accordingly.
In this article, we’ll show you how to charge extra for instant photo sharing at events.
What You Can Charge For
Instant photo sharing is not just one feature. It can include several add-ons that improve the guest experience and make the service more valuable to clients.
Recap: Instant photo sharing means uploading your photos from camera to cloud, as you shoot. Guests can access the photos right away in an online gallery. With Honcho, they can also find their own photos using face recognition, by uploading a selfie.
Below are some components you can charge for separately. Pricing will vary by market, event type, and client budget, so use these as starting points and adjust them to your own market.
Online gallery: $300
Provide a live online gallery that guests can access during the event to view and download their photos.
QR code signage: $200
Design and print an A2-sized QR code sign for the event. Place it somewhere visible, such as the entrance or registration area, so guests know how to access the gallery.
Gallery assistant: $50/hour
Hire an assistant with a tablet to approach guests, show them the gallery, and explain how to access their photos with face recognition.
Live slideshow: $300
Display a live slideshow on one or more screens at the venue. This creates excitement and makes the photos part of the event experience.
Instant prints: $200/hour
Print photos on-site and distribute them to guests during the event. This gives them a physical keepsake they’ll actually hold on to.
Honcho powers instant photo sharing, live slideshows, and instant prints within a single app, so you can turn one workflow into multiple add-ons.
Bottom line: instant photo sharing helps you add $300 to $500 per event without working extra hours.
Add-Ons or Bundles?
Add-ons give your clients transparency, so they pay only for what they need. If you already have an existing pricing structure, add-ons are usually easier to introduce.
On the other hand, bundling your add-ons into packages can simplify the decision for clients, especially when each package is built around a specific outcome.
For example, you can create a Social Sharing Package for brands that includes an online gallery and QR code signage. Instead of charging $500 for the separate add-ons, you can price the package $1,000 higher because you’re selling more visibility for the event.
When you bundle, clients stop evaluating your items line by line and start evaluating the outcome you’re helping them achieve.
Price the Outcome
Instant photo sharing is valuable because it adds to the event experience and boosts visibility for brands. When your service contributes to the success of the event, you should price it accordingly.
That also means you need to explain the value well. For help with that, read our guide on how to pitch instant photo sharing to clients.
Start increasing the value of every event you shoot by charging for the experience you create, not just the photos you deliver.
