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Instant photo sharing allows photographers to deliver photos on the spot, rather than days later. It’s a game changer for events and weddings because you’re sharing photos when people are most excited to see them.
The challenge is that many clients have never experienced instant photo sharing before. If you simply describe it as “faster delivery,” they may not understand why it’s valuable or why they should pay extra for it.
How you pitch it makes a difference. When you position it well, instant photo sharing can help you stand out from your competition and justify higher prices.
In this article, we’ll show you how to explain the benefits of instant photo sharing to clients.
The Benefits of Instant Photo Sharing
A strong pitch starts with understanding the value you bring. For most clients, it usually comes down to two things.
- Experience: Instant photo sharing creates a “wow” moment. People love seeing photos of themselves. By sharing them right away, you create excitement, conversation, and a more memorable experience.
- Visibility: Instant photo sharing encourages social sharing. When guests receive their photos in a timely manner, they are more likely to post or share them, helping to boost visibility for the brand or event.
Different clients care about different benefits, so your pitch should change according to the client and event type.
Steal These Pitches
Let’s go through how you can pitch instant photo sharing to different types of clients. Feel free to adapt these for your emails, proposals, and consultations.
For brands:
Instant photo sharing increases the visibility of your event. Guests can share branded photos on the spot, so the event doesn’t just live inside the venue. It creates real-time buzz and gets people talking about your brand.
For event organizers:
Instant photo sharing creates excitement for guests. People love seeing their photos live, and it gives them something to talk about and share. It improves the experience and makes your event stand out.
For weddings:
Instant photo sharing keeps the excitement going and makes your wedding even more memorable. The photos are important to your guests too, and letting them enjoy those memories on the day itself is one of the best gifts you can give them.
For headshot booths:
Instant photo sharing creates a “wow” moment for participants. People are often surprised when they can receive their headshots right away, and that makes the whole experience feel more impressive.
For marathons and races:
Instant photo sharing creates free marketing for your race. When runners get their photos soon after crossing the finish line, they are more likely to post them. And if you’re selling photos, faster delivery means stronger sales.
Common Questions Clients Might Ask
You might encounter these common questions when you pitch instant photo sharing. Here are simple answers you can use.
What if we need to remove inappropriate photos from the gallery?
Photos can be moderated from any device, so anything unsuitable can be removed quickly. You stay in control of what appears in the gallery.
Can everyone see everyone else’s photos? We have VIPs and want to protect their privacy.
We can blur the photos in the gallery and allow guests to see only their own photos. They upload a selfie, and face recognition reveals just the photos they appear in.
Does it mean I won’t get edited photos after the event?
No, we’ll still deliver the edited final gallery after the event. Instant photo sharing is an add-on that elevates the live experience, while the edited photos remain the final deliverable.
Win More Pitches
When you pitch instant photo sharing well, two things happen.
- You get to charge more. Instant photo sharing creates a better experience for guests, which justifies higher pricing.
- Even if you don’t charge extra, clients understand the value you bring. That opens the door to repeat bookings and recommendations.
If you want to learn how to turn instant photo sharing into more enquiries and bookings, download The STAR Method, our free guide for event and wedding photographers.
